Introduction
Google Ad Extensions (now called Assets) are valuable for improving your search ads with features that increase your ads performance, and in the process, boost their click-through rate (CTR) and thus lower your cost-per-click (CPC). There are many types of ad extensions. Each ad extension has been designed by Google to serve specific purposes. In this post, our focus will be on one of the most effective ad extensions known as Google Sitelink Extension.
Google ad extensions are additional advertising real estates that Google provide advertisers at no extra cost to showcase their offers and improve their ads' Click Through Rate (CTR), Return on Investments (ROI), and Return on Ad Spend (ROAS). In some cases, a Google Ads Extension may contain a clickable link that takes your site visitors directly to a subpage on your website or a clickable phone number on your mobile devices.
Ad Extensions
There are 11 Ad Extensions available in Google Ads; namely,
1. Sitelink extension
2. Callout extension
3. Structured snippet extension
4. Image extension
5. Call extension
6. Lead form extension.
7. Location extension
8. Affiliate location extension
9. Price extension
10. App extension, and
11. Promotion extension.
“On average, five times as many people read the headlines as read the body copy. When you have written your headlines, you have spent eighty cents out of your dollar.” – David Ogilvy
The above quote from the father of modern advertising, David Ogilvy is as useful in newspaper ads, direct mail, Facebook ads, and YouTube Ads as it is useful in Google Ads headline writing. Headlines are the very first thing people read before they click and browse their search engine for a product or service. Therefore, it is important to pay attention to the crafting of your search ad headlines because it has a very strong effect on pulling visitors to click and land on your page or to skip your ad altogether.
Introduction
The traditional or classic Google Search Ad consist of a maximum of three clickable text headlines, with one or two unclickable descriptive phrases or sentences below the headline(s). Theoretically, you can add as many as 11 Ad Extensions (now called Assets) to enhance the effectiveness of your search Ads.
