..........Increase In-Store Customer Patronage
“I invite you to have a single thought, any thought. Whether your thought was related to a feeling of anger, sadness, inspiration, joy, or even sexual arousal, you changed your body. You changed you”– Dr. Joe Dispenza, in Evolve Your Brain
Introduction
Visit a typical KFC fast food restaurant in your city center and ask for a 3-piece fried chicken. It will be strange if the restaurant attendant didn’t ask if you wanted your order with fries and a soda drink. Better still, she might point your attention to a colorful flyer of various bundles; 3-piece with fries and soda, 4-piece with fries, onion rings and soda, and so on. Purchased individually, each
The Paralysis of Too Many Choices
Intrinsically as humans, we want to be right about the choices and decisions we make. Our customers, just like us have the same desire. They want to feel they are right about the purchase decisions they are about to make or that they are right about the choices they have already made in what they bought. We live in an age of limitless choices in almost every product and brand in almost all retail outlets, both offline and online. Faced with limitless options, we want to minimize buyers remorse. The kind of remorse we feel when we think that we have made a less than optimal choice in what we buy.
