Introduction
If you run an online or e-commerce business, measuring the SEO traffic of your website is key to tracking the success of the marketing and campaign strategies you initiate. The more traffic you drive to your website, the more leads you generate.
Customer retention rate is a key marketing performance metric for evaluating the effectiveness of your marketing strategy and associated campaign expenditures.
Digital marketing key performance indicators (KPIs) are measures of how your digital marketing activities are performing. KPIs tell you what is working and what is not working so that you can retain what’s working, and perhaps examine how you can make them work even better.
