Ad Extensions
There are 11 Ad Extensions available in Google Ads; namely,
1. Sitelink extension
2. Callout extension
3. Structured snippet extension
4. Image extension
5. Call extension
6. Lead form extension.
7. Location extension
8. Affiliate location extension
9. Price extension
10. App extension, and
11. Promotion extension.
Advantages of Using Google Ads Extensions
(Why Advertisers Use Ad Extensions):
Ad Extensions are free.
1. They help to occupy more real estate for your brand on Google Ads
2. They take users directly to where they want to go.
3. They may not always show when your search ad is listed on SERP.
4. The CPC will be the same as someone clicking on the main Ad.
Sitelink Extensions:
1. Sitelink extensions take people directly to specific pages on your site
2. You can schedule, Reports on Sitelinks
3. You can add sitelink extensions at the campaign level or at the account level or Ad Group level
4. You can show up to
6 Sitelinks on Desktop Ads and up to 8 links on Mobile Ads
Callout Extension:
1. These extensions help to highlight USPs of a business
2. You can schedule and report
3. You can show up to 10 Callout Extensions
4. They are nor clickable
Structured Snippets Extension:
1. They highlight specific aspects of your products and services.
2. Structured snippets show beneath your text ad in the form of a header (ex: “Destination”)
3. They are good for hotels, service-base industries by highlighting, for instance, hotel amenities, brands, course, degree programs, destinations, featured hotels, insurance coverage, models, neighborhoods, service catalog, shows, and styles only.
Image Extension:
Displays an image and is helpful for Product Ads like car launch, etc (You may need to reach out to Google in order to use image extensions)
Call Extension:
1. Displays phone numbers and is clickable on mobile devices.
2. You can track number of clicks on phone numbers
3. Good for businesses with call center or phone enquiry like restaurants, clinics, pharmacies,
Lead Form Extensions Extension:
1. If a user clicks on the extension, it will pop up an enquiry
2. Good for lead generation like Real Estate clients or appointments booking, call back
Location Extension:
Good for restaurants, businesses with physical locations, etc
Affiliate Location Extensions:
Good for restaurants, and businesses with multiple physical locations, etc
Price Extensions:
It is good for businesses who have prices for categories like saloon, starts with, etc
App Extensions:
1. App extensions are a great way to provide access to your website and your app from a single ad.
2. Clicking this link leads you to your app’s description in the App Store (Google Play or Apple App Store). Clicking on your ad’s headline will still lead to your website.
Promotion Extensions:
1. Highlighting a discount or promotion going on.
2. You can choose to display a percentage discount or price value
