Retail Upselling Defined
This is a sales persuasion technique where you convince a customer to buy an additional product that is either an upgrade of a product already purchased or an additional product that is premium-priced.
Retail Upselling Defined
This is a sales persuasion technique where you convince a customer to buy an additional product that is either an upgrade of a product already purchased or an additional product that is premium-priced.
Introduction
“Marketers need to build digital relationships and reputation before closing a sale” – Chris Brogan, CEO, Owner Media Group
Retail industry disruptors are increasing the pace at which they incorporate technologies in their day-to-day business management processes. Technology is increasingly becoming a game-changer in the effectiveness, efficiency, and the profitability of modern retail businesses. Retail transactions generate an inordinate amount of both structured and unstructured data. Technology adoption must begin to
The retail brick-and-mortar business is undergoing disruptive challenges of seismic proportions. With a sea change of disruptive, constant, and never-ending technology as the driver of innovation, coupled with the volatility in the macroeconomic business environment faced by most businesses today, it is the retail brick-and-mortar stores that continue to bear the brunt of these volatilities. E-commerce, a purveyor of disruption, lacking the legacy fix assets of traditional
Introduction
Category management is the grouping of same or similar products and brands that perform the same or closely related functions. As a retail brick-and-mortar or e-commerce entrepreneur or manager, you have a vested interest in the performance of your offline and or online store’s category management strategy and tactics. The tools at your disposal will vary alone the sophistication spectrum. However,
Preview
In the mid-1990s, retail brick-and-mortar stores began witnessing shrinking margins in the neighborhood of around 1.5 percent, an endless proliferation of new products, and more diverse consumer groups who were very demanding. New trading formats like warehouse clubs, retail supercenters, which combined the traditional general merchandising format with full-line retail grocery