The retail industry is reshaping the shopping experience in 2023, redefining not only how we shop and sell, but where we shop and what we buy (a mimosa while shopping, anyone?). The cutting-edge retail trends below are guiding each step of the way.

The boutique on your town’s main drag, the shoppable post that appears in your Instagram feed, and the marketing email sending you to an online store may all come from the same retailer. And that retailer may be fundamentally different than they were last year.

To help retailers identify and lean into those strengths and strategies, Square teamed up with Wakefield Research and surveyed 2,000 consumers and 500 retail owners and managers about the retail industry trends that capture where they’re headed in 2023. What we found was eye-opening — the who, what, where, and why behind our shopping experience is going through a metamorphosis. There could even be an opportunity for local retailers to make a name for themselves and beat out competitors through social and mobile commerce along with automated tools.

We analyzed the survey results, insights from the Square retail team, and interviews with creative retailers leading the charge to identify the top retail trends for businesses to explore this year. All data cited below comes from the survey results. For a more in-depth look at these 2023 retail industry trend