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Internet cookies, along with other technologies, like pixels, banner ads, ad servers, ad networks, ad exchanges, and data management platforms is one of the basic technologies that enable programmatic advertising work as a viable online advertising platform.
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Programmatic advertising or programmatic display advertising is the automation of the buying and selling of online digital display space or online digital ad inventory.
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Outbound versus Inbound Marketing
Before we examine the concept of digital marketing, let us first understand the relationship between outbound (push) marketing and inbound (pull) marketing. Outbound marketing, also known as Above-The-Line (ATL) is the age-old traditional marketing concept, where we “push” our marketing messages to our targeted audience through radio ads, TV ads, billboard ads, print ads, making cold calls, participating in tradeshows and so on.
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Definition and Purpose of Visual Merchandising
Visual merchandising is the creative use of retail store design elements like mannequins, props, shelves, floor and wall design fixtures for the sole intent of attracting and retaining the interest of shoppers to effect sales and enhance positive shopping experience between the store and the store's customers in the process.
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My company is an extension of me, so when I design my stores, I wanted people to feel that they were in my home –Tony Burch, Founder & Creative Director, Tory Burch
Definition and Purpose of Visual
Merchandising
Visual merchandising is the creative use of retail store design elements like mannequins, props, shelves, floor and wall design fixtures for the sole intent of attracting and retaining the interest of shoppers for the purpose of effecting sales and enhancing positive shopping experience between the store and the store’s customers in the process.
